PASSIONATE, HUMBLE, HONEST

HARNN was borne from a passionate craftsman’s heartfelt desire to enhance the way people care for themselves, doing so by creating high quality products using only natural ingredients and methods gathered from generations of Thai artisans before him.

These humble origins and roots continue to inspire HARNN today and are embodied in all we do. From creations crafted by nature to immersive store experiences that engage the senses, HARNN seeks to transform how people nurture their mind, body and soul.

WHY WE EXIST

Enriching the lives of every individual in meaningful ways remains essential to the HARNN philosophy. This drives us to elevate generations of wisdom with the latest innovations, improving our ability to harness nature’s potential and ensuring we create desirable products of exceptional quality.

Vision

To lead, inspire and represent contemporary Thainess across Asia in a new world of beauty and wellbeing.

Mission

To craft enriching experiences and products, each a celebration of nature, all built upon decades of Thai wisdom and craftsmanship.

WHO WE’RE FOR

HARNN’s customers are loyal to us because they value honesty and transparency, and they seek brands that are conscious of their impact. They’re constantly in touch with the latest lifestyle trends and have a wide range of interests – but personal wellness is always a priority.

These individuals enjoy highly active lifestyles and are knowledgeable when it comes to wellness products and services. They believe in investing in their wellbeing – and they know that HARNN products and experiences will deliver the results they need.

We even have a name for them: Informed Wellbeing Enthusiasts.

EXPANSIVE OPERATIONS

Interpreting contemporary Thainess in a new world of beauty and wellbeing

HARNN’s range of fine Asian wellness products and experiences reach customers in stores, hotels and spas around the world.

RETAIL

HARNN curates immersive experiences that allow consumers to engage and connect with our brand.

HOSPITALITY

HARNN partners with 5- and 6-star hotel brands to provide amenities and create unique spa experiences, bespoke to each property.

INDEPENDENT SPA OPERATIONS

HARNN provides a full development kit for independent owners to build spas from the ground up.

HARNN is distributed in:

  • China
  • Switzerland
  • South Africa
  • South Korea
  • Indonesia
  • Malaysia
  • Mauritius
  • New Caledonia
  • Singapore
  • Thailand
  • Taiwan
  • Vietnam

THE FUTURE OF HARNN

As the HARNN brand continues to evolve, our efforts will focus on three specific elements of our brand.

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STORYTELLING

Our brand evolution focuses on experiential storytelling at every touchpoint – leveraging our unique brand origins in ways that resonate with Informed Wellbeing Enthusiasts.

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TRANSFORMATIVE RETAIL EXPERIENCES

HARNN stores are a hub of brand experiences that engage the senses, showcase innovative products, impart knowledge and share inspiring stories.

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RESEARCH AND INSIGHT

HARNN’s relevance in the market is largely due to our application of research and insight in our product range, operational processes, market strategy and retail management.

STORYTELLING

HARNN is a storied brand with a fascinating origins tale, founded in passion, humility and honesty. These traditions and values are deeply imbued in us, and are proudly brought to life through our products, spaces and everyday interactions with our customers.

We focus on telling the story of our brand at every touchpoint, from sharing our knowledge of Thai beauty wisdom to creating memorable retail experiences.

TRANSFORMATIVE RETAIL EXPERIENCES

HARNN’s relevance to consumers is elevated by its experiential approach to retail. Our stores engage all five senses throughout the customer journey.

  • Onsite lifestyle consultants: expert staff who guide, educate and advise customers
  • Locations in prime areas of shopping malls among other lifestyle, fashion and beauty brands
  • Consistent philosophy, layout and design

THE HARNN BRAND

Revitalised and refreshed for a new era of wellness and beauty

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STORIED ORIGINS

HARNN is a layered brand with a fascinating origins tale, founded in passion, humility and honesty. These traditions and values are deeply imbued in us, and are proudly brought to life through our products, spaces and everyday interactions with our customers.

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CRAFTED BY NATURE

Since its founding, HARNN has been passionately discovering and exploring nature’s healing and curative potential. Combined with robust research and the latest scientific innovations, we harness nature’s benefits to craft exceptional products that we deeply believe in.

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TRULY TRANSFORMATIVE

Since its founding, HARNN has maintained a lasting ambition to transform the way people care for both their minds and bodies in order to reveal the natural beauty within

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MEANINGFULLY THAI

HARNN is proud of our Thai roots and identity. The knowledge, techniques and traditions passed from generation to generation continue to inspire us every day as we seek to represent Thainess to the world.